True or False: Your Woodall’s Rating is Affected by Your Advertising Purchase?

VDM Consulting Group Inc. decided to examine this issue.  We chose four different states, comprising over 400 campgrounds, involving four different inspectors, and examined the affect of purchasing advertising on a change in rating.  Of the thirteen parks that increased their ad size, two received increased ratings and 11 ratings stayed the same.  Of the 42 parks that decreased ad size, three received increased ratings, six received decreased ratings, and 33 stayed the same.  Of the 68 parks that renewed their same size ad, ten received increased ratings, six received decreased ratings, and 68 remain unchanged.  The above results were similar to the parks that did not advertise at all.  Has an inspector ever been influenced by an ad purchase?  You decide.  Statistically, it does not affect the rate analysis of the marketplace.

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